This week I’m chatting with Cladwell cofounder and CEO Erin Flynn – I have the Cladwell personal styling app and use it all the time! We discuss purging closets (she took hers from 450 items to 75!), shopping intentionally (and how “planned obsolescence” and “perceived obsolescence” keep us shopping), the impact of COVID-19 on business, how to make the most of Cladwell and more!

Also in this episode I recommend two controversial books that I enjoyed (and delve into some of the controversy):

American Dirt by Jeanine Cummins

My Dark Vanessa by Kate Elizabeth Russell (this one’s the October pick for the This Mom Loves Virtual Book Club – come join us!)

Plus I run through my 20 for 2020 goals (with credit to Gretchen Rubin) and give an update on the progress – which is actually better than you’d think during a pandemic! (“Wear lipstick more often” has not, however, been a success.)

Thanks to this episode’s sponsor, Minimalist Moms. If you live in Kawartha Lakes, Peterborough or Durham and have a child under 6 you really should check out their monthly toy lending subscription kits – save money, reduce clutter, help the environment and keep your child interested in their toys!

You can find Erin Flynn on Instagram, and find Cladwell on Instagram, Twitter and Facebook. You can download Cladwell from the App Store on iOS. For more information visit

This episode was edited for sound by lukasound.

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