Do you:

a) Have a new baby, or know someone who does?
b) Have a baby on the way, or know someone who does?
c) Have no connection to babies at the moment, but plan to change that in the near future?

If you answered “yes” to any of the above questions, you need to hear about Shoppers Drug Mart’s v.i.b. (very important baby) program.

When you sign up for the v.i.b. program, you receive enewsletters with exclusive Optimum (Shoppers points) offers, hot deals on baby products, and life stage relevant content. Prenatal moms who sign up will receive a New Baby gift pack when the little one arrives, full of the terrific items like a v.i.b. bib, samples of great baby products like Huggies diapers and wipes (we were all on board with Huggies when our girls were newborns, and switched to store brands when things got a little less messy!), Johnson’s baby wash, and Aveeno body wash and lotion.

Want more? Shoppers is also running a contest promoted exclusively through this blog tour, where you can win one of 50 $50 Shoppers Drug Marts gift cards, simply by signing up for the free v.i.b. program before December 1st! As a new member, you’ll also receive 2500 points the next time you purchase any Pampers diaper products! Click here to sign up and be eligible to win!

Now for the required legal jargon:

NO PURCHASE NECESSARY. Visit for full contest details, and information on how to enter without a purchase. Approximate retail value of prize is $50. Chances of winning depend on the number of eligible entries received. Correct answer to a skill-testing question required to be declared a winner. Must be a Canadian resident and age of majority or older in province or territory of residence. Valid Shoppers Optimum Card required to participate. Contest ends December 1, 2010.

Disclaimer: I am participating in the Shoppers Drug Mart v.i.b. program by Mom Central on behalf of Shoppers Drug Mart. I received a gift card and a new baby pack (which I don’t plan on ever needing again, and am passing on to a colleague) as a thank you for my participation. Opinions are, as always, my own.

2 comments on “Know Any v.i.b.’s (very important babies)?”

  1. Shoppers Drug Mart will then sell all the information they collect about you….contact info, what you purchase etc. etc.

    Be informed before you join these things. Are the points worth it, you could probably buy all your baby stuff much cheaper elsewhere anyway.

  2. This sounds like a great program and I will sign up tomorrow! I am always on board with Shoppers….have been a loyal 'Optimum Card' user from the get go. By the way, who is your colleague who is getting your gift pack? Just wondering…..

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